why you should enable everyone to create on-brand content
your brand, alive.
Normal embeds your brand's voice and visual system into your team's workflow — enabling on-brand production in-house while protecting creative quality.
introducing
pulse.
your brand’s always-on agent. it researches, creates, tracks, and learns — so your brand never stands still.
pulse listens, learns, and remembers everything. every conversation sharpens its understanding of your brand — so the more you use it, the more it knows you.
pulse listens, learns, and remembers everything. every conversation sharpens its understanding of your brand — so the more you use it, the more it knows you.
//why
the industry is stuck in an expensive loop.
the biggest in-house teams and branding agencies spend months defining a brand in a pdf, only for it to be manually recreated and misinterpreted every day.
to solve this we give each brand a mind
this ends the hunt for "on-brand." every asset is born correct, the first time
no more creative drift. no more subjective approval loops.
normal solves a pain in these 4 scenarios
01
when your designer has 47 pings
anyone creates. designers do real design work.
02
when "is this on-brand?" becomes a meeting
the mind knows. no approval needed.
03
when a social post takes 3 days
3 minutes. same quality. actually on-brand.
04
when your brand evolves
update the mind. everything stays fresh.
//how
01 — step 1
learns your brand
normal ingests your assets, guidelines, and past work to build a living brand model.
this is a normal plant
made with "nature in chrome" campaign
normal will allow teams to create at lightspeed. because it knows what your brand needs. this is the future.
//who
the agency
for studios managing a roster of clients. switch brands, not contexts. give every account a dedicated mind so your team can stop recreating and start originating.
[ speed up your agency ]the “big” brand
for the enterprise. ensure every sub-brand, department, and regional outpost has a direct line to the source of truth. decentralized execution with zero drift.
[ kill fragmentation across teams ]the designer
for the designer who needs to move at the speed of thought. automate the manual cycles and spend your intelligence on the vision, not the versioning.
[ design at the speed of thought ]//pricing
all plans are usage-based. credits reset monthly.
Basic
$25/mo
For individuals and small brands getting started.
50 credits / month
- Brands1
- 4K image generate / edit1 credit
- 2K image generate / edit0.5 credits
- Research4 credits / run
- Video2 credits / sec
- Voice assets (text)Unlimited
- CampaignsYes
- Pulse scheduling—Teams & Custom only
- SupportEmail
popular
Teams
$99/seat/mo
Up to 5 seats. One credit pool for the whole team — no per-seat limits.
120 credits / month
+ usage-based top-ups as you scale
- BrandsUnlimited
- 4K image generate / edit1 credit
- 2K image generate / edit0.5 credits
- Research4 credits / run
- Video2 credits / sec
- Voice assets (text)Unlimited
- CampaignsYes
- Pulse scheduling✓ Included
- SupportPrivate Slack & Onboarding
Custom
Custom
For agencies and large teams with high-volume needs and custom workflows.
Custom credit allocation
- BrandsUnlimited
- 4K image generate / editCustom
- 2K image generate / editCustom
- ResearchCustom
- VideoCustom
- Voice assets (text)Unlimited
- CampaignsWhite-glove workflow
- Pulse scheduling✓ Included
- SupportPriority + SLA
credit rates
4K image generate / edit
1 credit
2K image generate / edit
0.5 credits
Research run
4 credits
Video generation
2 credits / sec
pulse scheduling (cron research jobs) is available on Teams and Custom plans only.
//files
//faq
Normal isn't just a tool; it's a mind. It doesn't just generate generic images; it learns your specific brand guidelines, fonts, and tone, ensuring every asset is "born correct" without the need for endless prompting.
We can get your brand's Mind up and running in as little as 24 hours after we receive your brand assets and guidelines. It evolves as you use it.
Absolutely. The "Agency" plan allows you to manage multiple Minds, switching contexts instantly to generate on-brand assets for different clients without contamination.
Everything from social posts, blog headers, and ad creatives to animations and one-pagers. You can generate images, text and video.
Yes. Your brand's Mind is isolated and trained only on your data. We do not use your assets to train models for other customers or share your IP.